Up and Down Golf
The Process
After consulting with Up and Down Golf on what they were looking for, I began with the first round of two logo designs (a full logo and a lettermark logo). For the initial round of designs, we discussed a cursive ‘high-end country club’ inspired design.
From there, we changed directions towards more of a classic, serif logo for round two. After seeing the initial lettermark logo, Up and Down Golf wanted to explore the idea of an emblem inspired lettermark logo; Something similar to premier league emblems.
Finally, with the third round, we honed in on the final design: an elevated and classic golf club logo + emblem. With a striking color palette and elegant typefaces to boot!